top of page

About Us

Introduction to Driven By Us

Driven By Us' mission is to empower aspiring leaders by actively engaging the community and influencing perceptions in the industry. Our focus as an organisation is to empower ethnic minorities and underrepresented groups within the workplace as well as the wider motorsport community.


Our CIC has also enlisted a specialised advisory board consisting of Dr. Nike Folayan MBE, co-founder of AFBE & technical director at WSP; Naomi Schiff, F1 Sky Sports presenter and ex-racing driver; and Andrew Ducile, operations manager of BCOMS Media.


As individuals, they provide guidance regarding upcoming activations and extended community access to resources in engineering and media mentoring.

Our Aims:


Driven by Us hold a unique perspective being enthic led. We aim to support individuals on both a personal and professional level, providing networking opportunities, career advice and support on how to develop confidence in a competitive industry. We hope that STEM and Media roles within the motorsport industry will eventually become accessible to all.


As an organisation, we will be working closely with schools to inspire and  educate the next generation by providing hands-on, engaging workshops and advice on different motorsport career pathways. 


Our Actions:

Driven By Us focuses on schools in areas with relatively high levels of deprivation and where educational attainment currently falls short against the national average. 


We make visits to schools to provide talks about motorsports and the career opportunities within the sector. Additionally, we work with schools to host workshop days.

As an organisation, we want to ensure the longevity of the changes that we are making. Therefore we plan to strengthen our relationships with the schools, so that we can continue working with the students and providing them with support.


We hope to make a positive impact through our actions and to provide visible role models so young people from all backgrounds can feel represented.

bottom of page